This is an on-site, senior-level role in San Francisco at Kikoff, a fintech unicorn focused on providing affordable financial tools to improve consumer financial security. The Head of Design will lead the design vision and execution, working closely with senior leadership to shape the user experience.
Skills / Requirements
- AI Tooling
- Brand Integrity
- Cross-functional Collaboration
- Design Leadership
- Design Systems
- Design Vision
- Interaction Design
- Mobile-first Products
- Product Design
- User Insights
- UX Design
- Vibe Coding
- Visual Design
Why Apply
This role is ideal for someone skilled in AI tools for design, as you'll define how Kikoff's design team uses AI to enhance workflows. You'll prototype, vibe-code small fixes, and integrate AI into the design process, ensuring the team adopts effective AI practices.
What You'll Be Doing
You'll manage and develop the product design team, set the design vision, and ensure high-quality design execution across products. You'll work closely with other departments to integrate design with engineering and marketing, and use AI to innovate design processes.
Working in San Francisco, United States
- San Francisco is a global tech hub, offering abundant networking opportunities with leading tech companies and startups.
- The city has a vibrant cultural scene, with diverse dining, arts, and entertainment options.
- Public transportation options like BART and Muni make commuting around the Bay Area convenient.
- San Francisco's climate is mild, with cool summers and wet winters, providing a comfortable living environment.
Pay and Career Growth
The role offers a competitive salary range from $260,000 to $374,000, reflecting its senior-level responsibilities. Kikoff emphasizes a culture of extreme ownership and craftsmanship, providing opportunities to influence product direction and shape the design team's future.
Benefits and Perks
- competitive salary
- Diverse team
- Equity
- Growth Opportunities
Is This Role Right for You?
Good fit if you...
- Experienced design leaders with a strong background in consumer-facing, mobile-first products.
- Designers who have successfully built and scaled design systems.
- Professionals comfortable using AI tools to enhance design processes.
May not be for you if...
- Candidates lacking experience in managing and growing design teams.
- Designers unfamiliar with AI tools in design workflows.
- Individuals uncomfortable with hands-on design work and close collaboration with leadership.
Original Job Description
Kikoff: A FinTech Unicorn Powering Financial Progress with AI
At Kikoff, our mission is to provide radically affordable financial tools to help consumers achieve financial security. We’re a profitable, high growth FinTech unicorn serving millions of people, many of whom are building credit or navigating life paycheck to paycheck. With innovative technology and AI, we simplify credit building, reduce debt, and expand access to financial opportunities to those who need them the most. Founded in 2019, Kikoff is headquartered in San Francisco and backed by top-tier VC investors and NBA star Stephen Curry.
Why Kikoff:
This is a consumer fintech startup, and you will be working with serial entrepreneurs who have built strong consumer brands and innovative products. We value extreme ownership, clear communication, a strong sense of craftsmanship, and the desire to create lasting work and work relationships. Yes, you can build an exciting business AND have real-life real-customer impact.
About the Role
As Head of Design, you will own the design vision, craft, and execution across the company. You will set the quality bar, rebuild the foundation our product is built on, and be a direct partner to senior leadership on the decisions that shape what Kikoff feels like to use.
This is not a hands-off role. You will be close to the pixels, close to the product, and close to the team. You will give real feedback on real work, and you will be expected to make the call when designers are stuck in ambiguity.
In This Role, You Will
Lead and Grow the Team
Manage, coach, and develop the product design team – including hands-on mentorship of junior designers, not just feedback in big meetings
Own hiring and talent strategy: bring in designers who raise the bar, and shape the org structure that lets them do their best work
Set a high bar for craft, ownership, and user obsession across the team
Invest in career growth: clear expectations, honest feedback, and a path forward for every designer on the team
Go beyond filling headcount. Understand each designer’s strengths and place them where they’ll do their best work and develop in the desired growth areas.
Own the Design Vision and Quality Bar
Set the overall design vision for Kikoff – what good looks like, how the team works, how designers grow
Make the call when there is ambiguity: a great design manager can resolve a design decision when the team is stuck, instead of leaving it open
Give practical, down-to-earth feedback grounded in visual, UX, and craft fundamentals – not just product framing
Champion the visual front and push the bar on what Kikoff can look and feel like
Build the Design Foundation
Build the design system from the ground up so it is something the whole company and our coding agents will want to use
Define and enforce design patterns across the product to reduce design debt and bring consistency
Drive the standards that make every screen feel like Kikoff, across product, marketing, and brand surfaces
Drive Cross-Functional Impact
Be a strategic partner to Engineering, Product, and Marketing as a peer – not a downstream resource
Bring product design and creative closer together: together ship brand-quality product and product-quality brand
Take company-wide direction on design, brand, and creative – and translate it into work that benefits product, marketing, and creative at the same time
Bring user insights into the work: run journey workshops, listen to the user’s voice, and make sure the team is designing for real people, not just shipping screens
Reinvent How Design Works in the Age of AI
Define how the Kikoff design team uses AI – with a clear, hands-on plan, not a slide
Be hands-on yourself: try new tools, prototype, vibe-code small fixes, and bring back what works to the team to help them adopt it
Help the team figure out the new workflow together – what to use AI for, what to keep human, and how to keep craft from sliding
You Have
10+ years of experience in product design, with substantial time in consumer-facing, mobile-first products
7+ years leading and managing design teams – you have grown designers into senior ICs and you have built a team that does great work without you in the room
Demonstrated experience scaling a design team through a growth phase: you have hired strong designers and you know how to grow a team without losing the craft
Deep design sense across visual, interaction, and UX – you can engage at the pixel level when it matters and you can give feedback that makes the work better
A track record of building and rebuilding design systems that the team actually adopts and that hold up as the product grows
A track record of partnering with product and engineering as a peer, and shipping work that moved the business
Hands-on fluency with modern AI tooling for design – you have used it, formed real opinions, and have a clear point of view on how it changes the team
The ability to make your team better every day: through clarity, honest feedback, and trust with strong practitioners
A sharp eye for brand integrity. You ensure our brand values are deeply woven into the product’s DNA. You can align cross-functional stakeholders on a unified brand vision and ensure that every pixel of the UI speaks our specific visual language.
Compassion. You care about the people on your team, you listen to ICs, and you pay attention to what designers are saying so the work – and the team – can get better
Nice to Have
Experience in fintech, consumer credit, or other regulated consumer products
Experience leading both product design and brand or creative functions, or bringing those teams closer together
Experience building or scaling a design system that supports both native mobile and marketing surfaces
What We’re Like
Scrappy. We move fast and build what we need, not what sounds impressive. We don’t cut corners when they matter, and we don’t over-engineer when they don’t.
Risk-oriented. We make tradeoffs deliberately. A mature team knows the difference between a bet worth taking and one that isn’t.
User-obsessed. We talk to users, watch them use the product, and believe that understanding what they actually feel is the only way to design for them. You will be surrounded by people who think this way. Humble. We know this journey has required timing, circumstance, and the right people showing up. We are grateful, and we don’t take it for granted.
Base Range
$260,000—$374,000 USD
Equal Employment Opportunity Statement
Kikoff Inc. is an equal opportunity employer. We are committed to complying with all federal, state, and local laws providing equal employment opportunities and considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
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