Marketing Growth Lead, Advocacy

Full-time Job Type
Remote Work Arrangement
Senior-Level Experience
Apply Now Posted 3 weeks ago

This is a fully remote, senior-level role at Booksy, a company focused on empowering entrepreneurs and supporting customer experiences. The role involves leading advocacy marketing efforts to drive growth across Spain and beyond.

Skills / Requirements

  • Advocacy Marketing
  • AI Tools
  • Automation Tools
  • Collaborative Mindset
  • Community-led Growth
  • Fluent English
  • Growth Loops
  • Make.com
  • Strategic Relationships
  • Technical Agility
  • Vibe Coding
  • Zapier

Why Apply

This role is ideal for someone skilled in using AI tools like Make.com or Zapier to automate processes and enhance marketing strategies. The position requires a hands-on approach to vibe coding, allowing you to create and optimize growth loops efficiently.

What You'll Be Doing

You will operationalize word-of-mouth marketing by managing referral and affiliate programs, nurturing provider relationships, and collaborating with social teams to drive organic advocacy. Your day involves architecting viral loops and turning creative content into real-world conversions.

Pay and Career Growth

The role offers competitive benefits like private medical and dental insurance, wellness platform access, and a monthly Booksy allowance. Booksy provides a dynamic, fast-paced environment ideal for self-starters seeking to grow their careers in a scale-up setting.

Benefits and Perks

  • Booksy allowance
  • Dental Insurance
  • Extra day off
  • Flexible remuneration
  • Private medical insurance
  • Psychologist sessions
  • Remote role
  • Wellness platform

Is This Role Right for You?

Good fit if you...

  • Experienced in advocacy marketing with a track record of community-led growth.
  • Comfortable using AI tools and vibe coding to automate and optimize processes.
  • Thrives in a dynamic, rapidly changing scale-up environment.

May not be for you if...

  • Prefers a stable environment with clear processes and structures.
  • Lacks experience in advocacy marketing or community-led growth.
  • Uncomfortable with AI tools and automation technologies.

Original Job Description

Lead the Movement at Booksy

As the Advocacy Growth Lead, you’ll be the architect behind Booksy’s growth engine, turning community enthusiasm into a scalable system. You aren’t just managing people; you are building the technical infrastructure—referral systems and affiliate loops—that converts social buzz into active users. This role sits at the intersection of creative strategy and technical execution, requiring a leader who can navigate the fast-paced nature of a global scale-up.

A Tech Stack for the Modern Builder

This position is tailor-made for “vibe coders” who prefer shipping fast over waiting for engineering resources. You will leverage automation tools like Make.com and Zapier to construct custom workflows and use AI-assisted development to iterate on growth tactics. The focus is on technical agility—being able to prompt your way to a solution and bridge the gap between community insights and data-driven conversion.

What You Bring & What You Get

The Expertise: 5+ years in advocacy or community-led growth, with a knack for turning brand fans into a high-performing sales force.

The Mindset: A proactive builder who uses AI to bypass traditional tech hurdles.

The Perks: A remote-first culture in Spain with a strong emphasis on well-being, including health insurance, wellness credits, and a monthly allowance for the Booksy platform. It’s an opportunity to build a career in an environment that values bold experimentation and AI-forward methodologies.