Principal Design Technologist, Prime Video Amazon

Skills / Requirements

• AI Tooling
• AI-assisted Development
• AWS Database Services
• Component Libraries
• Design Systems
• Elasticsearch
• Enterprise Tools
• Frontend Development
• GenAI
• HTML/CSS
• JavaScript
• Machine Learning
• Motion.js
• Prototyping
• Rapid Prototyping
• React JS
• Redux
• Technical Leadership
• UX Prototyping
• Vibe Coding

Why Apply

This role is ideal for someone skilled in AI-assisted development, as it involves training teams in AI tooling and leveraging GenAI for automating tasks. You'll use AI to streamline workflows and enhance design systems.

What You'll Be Doing

You'll lead the creation of UX prototypes for Prime Video's enterprise tools, focusing on AI-enabled solutions. This includes training team members in AI tools, collaborating with design and engineering teams, and building prototypes to validate new concepts.

Pay and Career Growth

The role offers a competitive salary and the chance to influence Prime Video's enterprise product strategy. You'll be part of a team that values innovation and provides opportunities for leadership in AI and design technology.

Benefits and Perks

• Career Development
• competitive salary
• Inclusive culture
• workplace accommodation

Is This Role Right for You?

Original Job Description

Description

Are you interested in shaping the future of entertainment? Do you want to define the next generation of how and what Amazon customers are watching? Prime Video is changing the way people watch movies and TV. From one service, we’re delivering versatile ways to watch hundreds of thousands of movies, TV series, and live events on the web, mobile, and TV. Our service is available in more than 200 territories globally, and we’re just getting started.

Working closely with business and technology partners, we use research, design, and prototyping to guide early product development, bring clarity to engineering goals, and develop a customer-centric point of view. This is where you come in.

As a Principal Design Technologist, you’ll be a strategic leader within our PVXD organization, specifically supporting the Enterprise (PRIZE) team. Your role will be all about defining the vision, proving, advancing, and evolving forward-looking UX concepts for enterprise tools through prototyping and hands-on product work. You’ll lead other design technologists, set the technical direction for bringing ambitious design ideas to life, and play a critical role in three key areas: training and up-skilling the PVXD org in AI tooling, providing design system support for our new enterprise-focused design system, and building high-fidelity prototypes for 0-1 initiatives that help secure buy-in from cross-functional partners for new ideas in the enterprise portfolio space.

Key job responsibilities

Define and drive the technical vision for design prototyping across Prime Video’s enterprise product portfolio

Train and upskill designers, PMs, and cross-functional partners across PVXD (and specifically in the PRIZE product space) in AI tooling and prototyping capabilities, establishing the org as leaders in AI-first design

Build bespoke, AI-enabled solutions that solve pervasive everyday problems across the organization, streamlining undifferentiated work and enabling teams to focus on high-value strategic initiatives

Provide dedicated design technology support for the creation and maintenance of Prime Video’s new enterprise-focused design system, working closely with design system leads to build, document, and evolve component libraries

Build high-fidelity, functional prototypes of 0-1 initiatives for enterprise experiences that can be tested with real customers (3P/1P partners, operators, content creators) to validate concepts and secure buy-in from cross-functional partners and leadership

Lead collaboration with design leadership, engineering leadership, and senior stakeholders throughout the product lifecycle for enterprise tools serving both internal teams and external partners

Mentor and guide design technologists, designers, researchers, PMs, and engineers to drive concepts from idea to implementation, with a focus on enterprise workflow optimization

Establish best practices and technical standards for design prototyping across web-based enterprise platforms and operator tools

Advance design thinking by leveraging deep platform expertise and emerging technologies, particularly GenAI/ML applications for automating undifferentiated manual tasks in enterprise workflows

Champion innovation in a fast-paced, iterative environment with ambiguous challenges and brand new customer experiences for content publishing, localization, and marketing automation

Influence product strategy through technical prototyping that demonstrates feasibility and customer value for enterprise users

A day in the life

As a Principal Design Technologist on the PVXD Enterprise team, you’ll have the opportunity to lead transformative work across the enterprise content lifecycle. You’ll define the technical approach for prototypes spanning Slate’s content delivery workflows, Marketing Automation’s AI-powered creative asset generation, Backlot Create’s production tools, and Workbench/Axis 2.0’s localization workflows. You’ll architect high-fidelity prototypes for web-based enterprise platforms using frontend technologies such as HTML/CSS/JS, React.js, Redux, and Motion.js.

You’ll spend time conducting hands-on training sessions and workshops to upskill PVXD designers and partners on AI prototyping tools, vibe coding techniques, and emerging GenAI capabilities. You’ll collaborate closely with the enterprise design system team to build and maintain component libraries, create documentation, and ensure system consistency across enterprise products. Most importantly, partner with UX Designers on the Enterprise team to build testable prototypes of 0-1 concepts that can be put in front of real customers—whether they’re studio partners uploading content to Slate, marketers using AI-generated assets, or localization teams managing subtitle workflows—to gather feedback and demonstrate value to engineering and product partners.

About the team

You’ll be joining the Enterprise Experience & Design Program Management team within PVXD. Our core differentiator is that we’re not just an enterprise UXD team, GenAI serves as the connective tissue that transforms both what Prime Video delivers and how we deliver it. We’re scrappy yet detail-oriented, knowing when to build quickly versus diving into the details to produce higher fidelity prototypes. We bring our own design vision and support our design and engineering partners to help them ship faster.

We partner closely with UX researchers and design technologists to create new experiences that our enterprise customers (3P/1P partners, operators, content creators, and internal teams) get to test and provide feedback on. Our prototypes are demoed to senior leadership to showcase what the future of Prime Video’s enterprise tools will look and feel like.

Basic Qualifications

10+ years of front-end technologist, engineer, or UX prototyper experience

Have an available online portfolio demonstrating leadership in design technology

Have coding samples in front end programming languages showcasing technical depth and breadth

Proven experience developing visually polished, engaging, and highly fluid UX prototypes at scale

Demonstrated experience leading and mentoring technical teams

Experience influencing product strategy through prototyping and technical leadership

Strong track record collaborating with senior UX, Product, and Engineering leaders

Experience training and enabling design teams to adopt new tools and technical capabilities

Experience contributing to or building design systems, including component development and documentation

Experience prototyping and scaling internal tools from concept to implementation

Preferred Qualifications

Deep knowledge of databases and AWS database services: ElasticSearch, Redshift, DynamoDB

Extensive experience with machine learning (ML) tools and methods, particularly Gen AI applications

Expert-level experience in multiple areas: Native mobile development (Android/iOS), Python, Objective-C, Swift, C#, HTML5/CSS3/JavaScript, web and server programming and Responsive/Adaptive design, Java, SQL

Experience establishing technical standards and best practices for design technology teams

Track record of innovation in design prototyping methodologies and tools

Experience presenting technical work to executive leadership

Experience with AI-assisted development and rapid prototyping tools

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .

USA, WA, Seattle – 183,500.00 – 248,200.00 USD annually