Principal UX Designer, Fire TV and Tablet UX Design

$164K - $222K/yr Pay Range
Full-time Job Type
On-site Work Arrangement
Senior-Level Experience
Apply Now Posted 4 hrs ago

On-site in Seattle, Washington, this senior-level role at Amazon focuses on UX design for Fire TV and Tablet products. The position involves creating seamless, AI-enhanced user experiences across various devices, integrating Alexa's capabilities.

Skills / Requirements

  • AI Design
  • Collaboration
  • Cross-Endpoint Design
  • Customer-Centered Innovation
  • Design Strategy
  • Figma
  • HTML/CSS
  • Information Architecture
  • Interaction Design
  • JavaScript
  • Motion Design
  • Prototyping
  • Strategic Partnership
  • Systems Design
  • Systems Thinking
  • User Interface Design
  • Vibe Coding
  • Visual Design

Why Apply

This role is ideal for those skilled in AI-enhanced design tools, as it involves integrating Alexa's agentic capabilities into user interfaces. Experience with vibe coding and AI design tools is advantageous.

What You'll Be Doing

You'll lead UX design efforts for Fire TV and Tablet products, ensuring AI integration enhances user experiences. Collaborating with design and engineering teams, you'll create prototypes and design systems that align with Amazon's product ecosystem.

Working in Seattle, Washington

  • Seattle is a major tech hub with opportunities at leading companies like Amazon, Microsoft, and many startups.
  • The city offers a vibrant cultural scene with numerous museums, theaters, and music venues.
  • Seattle's public transportation system, including buses and light rail, makes commuting convenient.
  • Known for its natural beauty, Seattle provides easy access to outdoor activities like hiking and kayaking.
  • The cost of living in Seattle is high, but the tech salaries often reflect this, making it manageable for professionals.

Pay and Career Growth

The role offers a competitive salary range of $164,000 to $221,800, with additional compensation through sign-on payments and RSUs. Amazon provides a comprehensive benefits package, including health insurance and 401(k) matching, supporting career growth and stability.

Benefits and Perks

  • 401(k) Matching
  • Adoption reimbursement
  • Health Insurance
  • Paid Time Off
  • Parental Leave
  • restricted stock units
  • sign-on payments
  • surrogacy reimbursement

Is This Role Right for You?

Good fit if you...

  • Experienced in UX design with a focus on consumer products.
  • Proficient in AI design tools and vibe coding.
  • Comfortable leading design strategy and execution for complex projects.

May not be for you if...

  • Lacks experience in AI-enhanced design tools.
  • Unfamiliar with designing for TV or streaming interfaces.
  • Prefers remote work over an on-site role in Seattle.

Original Job Description

Description

This is a strategic, hands-on role where you’ll be the expert in what’s possible across a wide variety of supported products like smart TVs, streaming devices, and tablets. You’ll design for the distinct contexts of communal living room experiences versus personal tablet interactions, balancing entertainment-focused use cases with productivity-driven workflows. Your mission is to create, explore and bring to life familiar, harmonious experiences that feel native to each product line while integrating Alexa’s agentic capabilities as a natural extension of the user interface—ensuring AI assistance enhances rather than disrupts the core experience across our evolving ecosystem. You’ll collaborate across product lines including Alexa, Prime Video and Kindle to promote Amazon’s flywheel effect and deliver “magical together” customer experiences that showcase the power of our integrated services.

Key job responsibilities

This role is for a hands-on leader who establishes a vision and strategy, scales their impact by empowering other designers on the team, and is a key contributor to design artifacts. You will develop strong relationships with fellow Design Leaders and partner closely with Product and Engineering counterparts throughout the product development process to launch bar-raising experiences for customers around the world.

Vision Setting: Define and prototype the future of agentic integrations across Fire TV and Tablet experiences, focusing on how AI transforms product experiences

Cross-Endpoint Design: Create harmonized experiences that integrate seamlessly across teams, platforms, and device types

Systems & Visual Design: Lead end-to-end design from concept through UI, systems design, and prototyping—working across design verticals to evolve and scale product design systems and visual languages

Strategic Partnership: Collaborate with and influence stakeholders at Director and VP level, serving as a strong customer and design advocate as well as bar raiser for quality of work

Customer-Centered Innovation: Analyze customer problems, needs and insights to craft delightful solutions that meet measurable customer outcomes and business goals, creating user-centered designs by considering market analysis, customer feedback, site metrics, and usability findings

Thought Leadership: Serve as a design partner, thought leader and creative director, contributing to strategic direction and execution

Hands-On Execution: Quickly yet thoroughly create process flows, wireframes, and visual design mockups to effectively conceptualize and communicate detailed interaction behaviors, articulating clear customer “mental models” and systems architectures

Collaboration: Partner with development teams to build experiences—provide appropriate design specifications, create assets, and review finished interfaces

Basic Qualifications

10+ years of product design experience with proven track record of shipping consumer products

Available online portfolio demonstrating excellence in User Interface Design, Information Architecture, Visual and Interaction Design a full-stack product designer with motion design as a bonus

Experience in life cycle design projects from design strategy through execution

Strong systems thinking and visual design capabilities

Strong prototyping skills to bring concepts to life

Proven ability to navigate ambiguity and complexity in fast-paced environments

Strong communication and storytelling abilities

Track record of managing and influencing senior stakeholders

Experience providing and effectively communicating strategic and tactical recommendations based on data

Preferred Qualifications

Experience with AI/generative AI product design a plus

Experience with TV/streaming interfaces/10 ft design a plus

Experience designing operating systems (e.g., Windows, Android, IOS)

Experience designing on Android or Google Mobile System (GMS)

Experience operationalizing ambitious design concepts into an executable roadmap of meaningful experience improvements

Proficiency with modern design tools (Figma, prototyping tools, AI design tools, vibe coding)

Development knowledge (HTML/CSS, JavaScript) is a plus

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .

USA, WA, Seattle – 164,000.00 – 221,800.00 USD annually