Product Manager Substack

Skills / Requirements

• Analytical Skills
• BI Tools
• Communication Skills
• Go-to-market Strategy
• Growth Frameworks
• Product Management
• Product Marketing
• Software Design
• SQL
• Strategy Development
• User Needs Analysis
• Vibe Coding

Why Apply

This role is ideal for those who leverage AI tools to build autonomously, as it requires independent chart and tool creation using current software development tools. The position demands a deep understanding of growth frameworks and data analysis.

What You'll Be Doing

You'll engage with customers daily, collaborate with engineers, and design go-to-market strategies to enhance creator success. You'll own the product marketing strategy and lead a full-stack team, ensuring alignment with company goals.

Pay and Career Growth

Substack offers a competitive salary range of $180,000 - $235,000, with equity options and exceptional benefits. The role supports career growth through direct involvement in product strategy and market execution, fostering leadership skills.

Benefits and Perks

• competitive salary
• Equity
• Exceptional benefits
• Market competitive salary

Is This Role Right for You?

Original Job Description

Substack is building a new economic engine for culture, giving the brightest, most interesting, and most creative people on the internet the power of their own publishing platform. The terms of our culture should not be set by gate-keeping legacy media or chaos-fueling social media, but by the people who make and participate in that culture. Substack’s model, based on direct subscriptions, has fueled an explosion of independent publishing. It empowers creators with economic autonomy, creative ownership, and a direct connection to their most engaged audiences.
The creator team at Substack is obsessed with helping creators become wildly financially successful. You’ll join as the Product Manager across the team, responsible for all product surface areas related to creator success and driving growth. You will talk to customers daily, work with engineers directly, design and execute the go-to-market motion with partners, and ensure what we’re building is moving the needle for our creators. We often write our own copy, run our own analyses, and conduct our own research. If this sounds more exciting than daunting, that’s a good sign.
Responsibilities

Form a deep understanding of the current state of play in our creator platform, and identify the biggest opportunities for development and growth

Build a compelling roadmap at the short term, medium term, and long term horizons

Help design and spec projects across the spectrum from experiment, to feature, to large-scale initiative

Work closely with the leadership team to ensure that your team’s product strategy and the overall company strategy are in lock-step at all times

Fully own the product marketing and go-to-market strategy for everything the team ships

Partner with your EM counterpart to inspire and lead a full-stack team of engineers, designers, and product analysts — creating clarity and accountability for them at every level
Requirements

4+ years of experience as a Product Manager

A deep understanding of Substack’s product, user base, and market position

Comfortable operating at every level of abstraction (from high level product/business strategy to “what should the CTA say” level details)

Deep experience with software design; you have demonstrated the ability to service user needs while balancing ease of use and flexibility

Independent ability to build charts and tools using current software development tools (you can vibe code some things)

Strong analytical skills, competence in SQL and experience with BI tools like Sisense, growth frameworks like cohort analysis and growth accounting should be second nature

Strong communication skills: Must be able to write a compelling strategy doc, internal or external blog post, and present to the company regularly

An ability to roll up your sleeves and do what needs to be done
Substack’s compensation package includes a market competitive salary, equity for all full time roles, and exceptional benefits. Our cash compensation salary range for this role is $180,000 – $235,000. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.
Substack is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, gender identity or transgender status), age, national origin, veteran or disability status. We’re seeking people passionate about enabling independent expression and building a better business model for creators. If you want to see what media, communities, and content can become when unmoored from advertising models, and you have the skills and experience to contribute, we’d love to meet you.
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