Founding Growth Marketer / GTM Engineer

Full-time Job Type
On-site Work Arrangement
Mid-Level Experience
Apply Now Posted 1 hr ago

This is a fully remote, mid-level role with Usul, a company aiming to revolutionize government procurement through AI. The role focuses on growth marketing and GTM engineering to scale Usul's platform globally.

Skills / Requirements

  • Analytical Skills
  • Automation
  • B2B SaaS
  • Content Strategy
  • Conversion Metrics
  • Dashboard Building
  • Email Marketing
  • Growth Strategy
  • Landing Page Optimization
  • Lifecycle Campaigns
  • SEO
  • Vibe Coding

Why Apply

The role is ideal for those adept at using AI tools to streamline marketing operations. You'll vibe-code internal tools and automate processes, aligning growth efforts with product development.

What You'll Be Doing

You'll optimize Usul's digital presence and outbound campaigns, lead SEO strategies, and build systems to enhance growth learnings. Collaboration with product, design, and engineering teams is key.

Working in San Francisco, California

  • San Francisco is a major tech hub, offering a vibrant community for tech professionals.
  • Remote work allows flexibility and access to global opportunities without relocation.
  • Async collaboration tools make it easier to work across time zones and maintain work-life balance.

Pay and Career Growth

Usul offers a fast-paced, high-ownership environment with a trajectory towards IPO. The role promises significant impact and visibility, with a focus on continuous learning and innovation.

Benefits and Perks

  • High growth
  • Innovative team
  • IPO opportunity
  • Remote Work

Is This Role Right for You?

Good fit if you...

  • You have experience in a growth or GTM role at a B2B SaaS startup.
  • You are skilled in SEO, landing page optimization, and email marketing.
  • You thrive in fast-paced, ambiguous environments and take initiative.

May not be for you if...

  • You require detailed instructions and guidance for every task.
  • You are uncomfortable with AI tools and automation in marketing.
  • You prefer a structured, slow-paced work environment.

Original Job Description

About Usul
Usul is building the “Amazon for Government”, a world where any company can sell to any government in a few clicks on their computer. Anything from national security tech, space stations, energy infrastructure, healthcare and more.

Our AI platform helps companies identify, pursue, and win the government opportunities they’re most likely to convert and makes it dramatically easier for governments to buy from the private sector.

In 1 year we’ve grown to $5M+ ARR securing Fortune 500 government contractors, the U.S. government and NATO as customers. We’re now entering the next phase of growth to capture the entire U.S. market and expand to over 60+ allied nations.

About the role
We’re build a small, elite team with high standards and low ego. We care about doing whatever it takes, getting better at the craft every week, and being genuinely fun to work with. We’re the youngest team in our world by far. We’re in our 20s running around defense conferences in Usul t-shirts, surrounded by 40 to 60 year olds in suits and military uniforms. People see us as the ambitious AI builders bringing real Silicon Valley energy and modern technology to one of the most traditional industries on earth.

As our lead Founding GTM/Growth Marketer you will be the fuel on the fire to help scale the team to IPO globally. You’ll build the systems, campaigns, and experiments that turn Usul’s momentum into a growth machine.

What you will be doing:

Own and continuously optimize Usul’s landing pages, conversion flows, and outbound campaigns from strategy to execution

Lead SEO end-to-end: keyword research, programmatic pages, content strategy, and on-page optimization

Build the dashboards, systems, and processes that let growth learnings compound over time

Build and run lifecycle campaigns (email, onboarding, reactivation) to drive activation and retention

Partner closely with product, design, and engineering to align growth efforts with where the product is heading

Vibe-code internal tools and automation to eliminate manual work and move faster
What we’re looking for:

2–5 years in a growth or GTM role at an early-stage or B2B SaaS startup

Proven track record owning SEO, landing page optimization, email marketing, and content strategy

Strong analytical chops: comfortable with funnels, cohorts, and conversion metrics

Scrappy, high-ownership operator (you don’t wait to be told what to do)

Comfortable vibe coding experiments without waiting on engineering

Bias to action, thrives in ambiguity, and genuinely excited about national security and defense tech

About the interview

Intro Call (15 min)

Founder Culture Call (15-30 min) – In Person if you are in SF!

GTM Technical (45 mins)

2-3 day Work Trial

Offer!