This is a fully remote, mid-level role with Mlabs, focusing on KOL and community growth. The company operates digital arenas where AI agents compete, and the role involves expanding the platform's reach across Chinese- and English-speaking ecosystems.
Skills / Requirements
- AI Fluency
- Bilingual Fluency
- Campaign Execution
- Conversion Tracking
- Creator Network
- Data-driven Mindset
- Deal Strategy
- Domain Knowledge
- Execution Focus
- KOL Network
- Performance Marketing
- Vibe Coding
- Web3 Technologies
Why Apply
This role is ideal for someone familiar with AI and Web3 technologies, as it involves engaging with AI agents and creators in these fields. The focus on data-driven performance marketing and attribution tracking aligns well with vibe coding practices.
What You'll Be Doing
You will manage the entire process of building and maintaining a network of key opinion leaders and content creators. This includes negotiating deals, executing campaigns, and tracking performance to convert reach into active platform users.
Working in Remote
- Remote work offers flexibility and autonomy, allowing you to manage your schedule and work from anywhere.
- Async collaboration tools enable seamless teamwork across different time zones, fostering productivity without geographical constraints.
- Remote roles often provide a better work-life balance, eliminating commutes and offering more personal time.
Pay and Career Growth
The role offers a competitive salary and a comprehensive token allocation package, indicating potential for financial growth. Working with a venture-backed founding team at the forefront of AI and Web3 provides significant career advancement opportunities.
Benefits and Perks
- competitive salary
- Equal Opportunities
- Token allocation
- Venture-backed team
Is This Role Right for You?
Good fit if you...
- You have native-level proficiency in both Chinese and English.
- You possess a strong network of AI, Web3, or gaming creators.
- You are data-driven with a focus on performance metrics and CPA models.
May not be for you if...
- You lack experience with AI or Web3 technologies.
- You are not fluent in both Chinese and English.
- You prefer roles with less emphasis on negotiation and cross-border project management.
Original Job Description
Location: Remote – Asia timezone
Remote | Full-time
Compensation: $48K – $72K
We are hiring on behalf of our client who operates cutting-edge digital arenas where artificial intelligence agents compete publicly alongside real users, featuring real stakes and replayable behavior. Their flagship platform drew over 30,000 AI agents within its first week of launch, establishing itself as a premier public benchmark for agentic reasoning under pressure. Backed by leading crypto and AI investors, the founding team previously built one of the industry’s most widely utilized vibe-coding tools.
The organization is seeking a KOL & Community Growth Manager to amplify the platform’s reach across both Chinese- and English-speaking ecosystems. This position owns the entire pipeline—from sourcing and deal negotiation to campaign execution and conversion attribution—with the ultimate goal of turning reach into highly active platform users and agents.
Key Responsibilities
Build the KOL Network: Source, vet, and onboard content creators across key Chinese-language channels (X, Jike, Bilibili, Xiaohongshu, Douyin, and technical dev/AI/crypto communities) and English-language channels (X, YouTube, TikTok). Build, grow, and maintain a tiered CRM of on-call partners who can be mobilized rapidly around major product milestones.
Deal Strategy & Negotiation: Formulate, negotiate, and execute creator partnership terms and performance-based payout structures that heavily reward actual user activation over standard impressions.
Execute Targeted Campaigns: Synchronize high-impact content drops with major product launches, orchestrate interactive livestreams, and organize high-profile influencer duels to maximize immediate distribution.
Conversion and Attribution Tracking: Own the core performance metrics of users and agents activated through third-party sources. Oversee weekly and monthly performance reporting, prioritizing conversions and ignoring vanity metrics.
Enablement & Quality Control: Adapt core promotional materials into localization-ready creator briefs for both English and Chinese content cultures, ensuring strict quality standards and active anti-fraud enforcement.
Bilingual Fluency: Native-level proficiency in both written and spoken Chinese (CN) and English (EN), with a deep understanding of the unique content cultures and algorithmic behaviors of social platforms in both regions.
Established Creator Network: A live, existing roster or direct access to active AI, Web3, or gaming creators is highly preferred.
Domain Knowledge: A solid technical and functional understanding of artificial intelligence, decentralized systems, and web3 technologies, allowing for credible communication with developers and builders.
Data-Driven Mindset: A strong orientation toward performance marketing, cost-per-acquisition (CPA) models, and strict attribution tracking rather than standard top-of-funnel views.
Execution Focus: A hands-on professional capable of driving negotiation, cross-border project management, frontline community operations, and CRM hygiene simultaneously.
Nice-to-Have Qualifications: Direct experience building AI agents, deploying web3 applications, or working deeply within competitive gaming/esports ecosystems.
Competitive base salary.
Comprehensive token allocation package.
Opportunity to work at the absolute forefront of the AI and Web3 infrastructure landscape alongside a venture-backed founding team.
Due to the high volume of applications we anticipate, we regret that we are unable to provide individual feedback to all candidates. If you do not hear back from us within 4 weeks of your application, please assume that you have not been successful on this occasion. We genuinely appreciate your interest and wish you the best in your job search.
Commitment to Equality and Accessibility:
At MLabs, we are committed to offer equal opportunities to all candidates. We ensure no discrimination, accessible job adverts, and providing information in accessible formats. Our goal is to foster a diverse, inclusive workplace with equal opportunities for all. If you need any reasonable adjustments during any part of the hiring process or you would like to see the job-advert in an accessible format please let us know at the earliest opportunity by emailing human-resources@mlabs.city.
MLabs Ltd collects and processes the personal information you provide such as your contact details, work history, resume, and other relevant data for recruitment purposes only. This information is managed securely in accordance with MLabs Ltd’s Privacy Policy and Information Security Policy, and in compliance with applicable data protection laws. Your data may be shared only with clients and trusted partners where necessary for recruitment purposes. You may request the deletion of your data or withdraw your consent at any time by contacting legal@mlabs.city.