VibeCodeCareers 
On-site in Seattle, Washington, this senior-level role at Amazon focuses on UX design for Fire TV and Tablet products. The position involves creating seamless, AI-enhanced user experiences across various devices, integrating Alexa's capabilities.
Skills / Requirements
- AI Design
- Collaboration
- Cross-Endpoint Design
- Customer-Centered Innovation
- Design Strategy
- Figma
- HTML/CSS
- Information Architecture
- Interaction Design
- JavaScript
- Motion Design
- Prototyping
- Strategic Partnership
- Systems Design
- Systems Thinking
- User Interface Design
- Vibe Coding
- Visual Design
Why Apply
This role is ideal for those skilled in AI-enhanced design tools, as it involves integrating Alexa's agentic capabilities into user interfaces. Experience with vibe coding and AI design tools is advantageous.
What You'll Be Doing
You'll lead UX design efforts for Fire TV and Tablet products, ensuring AI integration enhances user experiences. Collaborating with design and engineering teams, you'll create prototypes and design systems that align with Amazon's product ecosystem.
Working in Seattle, Washington
- Seattle is a major tech hub with opportunities at leading companies like Amazon, Microsoft, and many startups.
- The city offers a vibrant cultural scene with numerous museums, theaters, and music venues.
- Seattle's public transportation system, including buses and light rail, makes commuting convenient.
- Known for its natural beauty, Seattle provides easy access to outdoor activities like hiking and kayaking.
- The cost of living in Seattle is high, but the tech salaries often reflect this, making it manageable for professionals.
Pay and Career Growth
The role offers a competitive salary range of $164,000 to $221,800, with additional compensation through sign-on payments and RSUs. Amazon provides a comprehensive benefits package, including health insurance and 401(k) matching, supporting career growth and stability.
Benefits and Perks
- 401(k) Matching
- Adoption reimbursement
- Health Insurance
- Paid Time Off
- Parental Leave
- restricted stock units
- sign-on payments
- surrogacy reimbursement
Is This Role Right for You?
Good fit if you...
- Experienced in UX design with a focus on consumer products.
- Proficient in AI design tools and vibe coding.
- Comfortable leading design strategy and execution for complex projects.
May not be for you if...
- Lacks experience in AI-enhanced design tools.
- Unfamiliar with designing for TV or streaming interfaces.
- Prefers remote work over an on-site role in Seattle.
Original Job Description
This is a strategic, hands-on role where you’ll be the expert in what’s possible
across a wide variety of supported products like smart TVs, streaming devices,
and tablets. You’ll design for the distinct contexts of communal living room
experiences versus personal tablet interactions, balancing entertainment-focused
use cases with productivity-driven workflows. Your mission is to create, explore
and bring to life familiar, harmonious experiences that feel native to each
product line while integrating Alexa’s agentic capabilities as a natural
extension of the user interface—ensuring AI assistance enhances rather than
disrupts the core experience across our evolving ecosystem. You’ll collaborate
across product lines including Alexa, Prime Video and Kindle to promote Amazon’s
flywheel effect and deliver “magical together” customer experiences that
showcase the power of our integrated services.
Key job responsibilities
This role is for a hands-on leader who establishes a vision and strategy, scales
their impact by empowering other designers on the team, and is a key contributor
to design artifacts. You will develop strong relationships with fellow Design
Leaders and partner closely with Product and Engineering counterparts throughout
the product development process to launch bar-raising experiences for customers
around the world.
* Vision Setting: Define and prototype the future of agentic integrations across
Fire TV and Tablet experiences, focusing on how AI transforms product
experiences
* Cross-Endpoint Design: Create harmonized experiences that integrate seamlessly
across teams, platforms, and device types
* Systems & Visual Design: Lead end-to-end design from concept through UI,
systems design, and prototyping—working across design verticals to evolve and
scale product design systems and visual languages
* Strategic Partnership: Collaborate with and influence stakeholders at Director
and VP level, serving as a strong customer and design advocate as well as bar
raiser for quality of work
* Customer-Centered Innovation: Analyze customer problems, needs and insights to
craft delightful solutions that meet measurable customer outcomes and business
goals, creating user-centered designs by considering market analysis, customer
feedback, site metrics, and usability findings
* Thought Leadership: Serve as a design partner, thought leader and creative
director, contributing to strategic direction and execution
* Hands-On Execution: Quickly yet thoroughly create process flows, wireframes,
and visual design mockups to effectively conceptualize and communicate detailed
interaction behaviors, articulating clear customer “mental models” and systems
architectures
* Collaboration: Partner with development teams to build experiences—provide
appropriate design specifications, create assets, and review finished interfaces
Basic Qualifications: * 10+ years of product design experience with proven track
record of shipping consumer products
* Available online portfolio demonstrating excellence in User Interface Design,
Information Architecture, Visual and Interaction Design a full-stack product
designer with motion design as a bonus
* Experience in life cycle design projects from design strategy through
execution
* Strong systems thinking and visual design capabilities
* Strong prototyping skills to bring concepts to life
* Proven ability to navigate ambiguity and complexity in fast-paced environments
* Strong communication and storytelling abilities
* Track record of managing and influencing senior stakeholders
* Experience providing and effectively communicating strategic and tactical
recommendations based on data Preferred Qualifications: * Experience with
AI/generative AI product design a plus
* Experience with TV/streaming interfaces/10 ft design a plus
* Experience designing operating systems (e.g., Windows, Android, IOS)
* Experience designing on Android or Google Mobile System (GMS)
* Experience operationalizing ambitious design concepts into an executable
roadmap of meaningful experience improvements
* Proficiency with modern design tools (Figma, prototyping tools, AI design
tools, vibe coding)
* Development knowledge (HTML/CSS, JavaScript) is a plus
Amazon is an equal opportunity employer and does not discriminate on the basis
of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our
customers. If you have a disability and need a workplace accommodation or
adjustment during the application and hiring process, including support for the
interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations
[https://amazon.jobs/content/en/how-we-hire/accommodations] for more
information. If the country/region you’re applying in isn’t listed, please
contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package
will include sign-on payments and restricted stock units (RSUs). Final
compensation will be determined based on factors including experience,
qualifications, and location. Amazon also offers comprehensive benefits
including health insurance (medical, dental, vision, prescription, Basic Life &
AD&D insurance and option for Supplemental life plans, EAP, Mental Health
Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy
Reimbursement coverage), 401(k) matching, paid time off, and parental leave.
Learn more about our benefits at https://amazon.jobs/en/benefits
[https://amazon.jobs/en/benefits].
USA, WA, Seattle – 164,000.00 – 221,800.00 USD annually
